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MetaphysicвЂ™s own head of policy, Henry Ajder, a self-described expert who previously advised the European Commission on the dangers of deepfakes, co-authored a 2019 paper that found that 96 percent of all deepfake videos are deepfake pornography. The problem is that most deepfakes are created with DeepFaceLab, and most deepfakes are non-consensual porn.

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It is a free piece of software, made by anonymous developers all over the world, working together as a community to perfect cutting edge technology.

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In many ways, DeepFaceLab is a utopian implementation of open-source software ideals. When Motherboard asked Graham if Metaphysic still uses DeepFaceLab, he said that the company uses вЂњa large variety of things, mostly proprietary stuff,вЂќ and that it has вЂњmoved away from that substantively.вЂќ However, a deepfake video UmГ© shared on YouTube as recently as January states that it was created with and links back to DeepFaceLab, and a showcase of commercial work on MetaphysicвЂ™s site shows that an ad it made for The Belgian Football Association also used DeepFaceLab. Perov, DeepFaceLabвЂ™s main developer, and a man who goes by the name Nikolay Chervoniy, the main developer of a DeepFaceLab offshoot that uses Google Colab to generate deepfakes instead of expensive (and now scarce) graphic cards, post to the Mr. Deepfakes to find DeepFaceLab's вЂњmain guide,вЂќ datasets that make deepfakes possible, a place to discuss and make suggestions about the software, and more. Deepfakes, which it calls 'the biggest NSFW English community.' The page sends users to Mr. In addition to an overview of the software, its Github page links multiple times to Mr. Most non-consensual deepfake porn creators also credit their work to DeepFaceLab, a connection the project's Github actively promotes. Deepfakes, the home of non-consensual deepfake porn online.

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The DeepFaceLabs Github is credited and linked to in many of the viral, mainstream, and commercial deepfake videos youвЂ™ve seen, including many of UmГ©вЂ™s videos.ДЄs the DeepFaceLab Github makes clear, if you want to actually learn how to use the software and participate in its improvement, you need to visit Mr. The research paper explaining how it works is cited by a Disney patent, a paper by TikTok owner ByteDance, a NATO research project, and dozens of deep learning research papers. It's difficult to overstate the influence of DeepFaceLabs. Deepfakes, and development and implementation of the technology is largely talked about in a Discord channel that UmГ© is a member of, and on a forum on Mr. UmГ© himself is listed as a collaborator on a research paper about the project alongside Perov and Mr. Deepfakes-the largest, most prolific non-consensual deepfake porn site on the internet. Development of this open source project is a collaboration between Perov and other independent developers, but also members of Mr. On UmГ©вЂ™s YouTube channel, beneath a video that explains how he created DeepTomCruise, he links to the software he used: DeepFaceLab, an open-source Github project maintained by a Russian man who goes by the name Ivan Perov or вЂњiperov.вЂќДeepFaceLab is, without a doubt, the most important technology powering the vast majority of this generation of deepfakes. In fact, the distance between the squeaky clean deepfake Tom Cruise that charmed the world and the epicenter of non-consensual deepfake porn online is exactly two clicks. вЂњWe exist basically, exactly, to offer alternatives and to move away from this dodgy stuff,вЂќ Graham told Motherboard.Д«ut a person doesnвЂ™t have to dig deep to see that the world of so-called ethical and commercial deepfakes hasnвЂ™t done much to distance itself from some of the most vile content that exists on the internet. вЂњIt is imperative to create content that is used to educate viewers and raise awareness about the underlying technologies in order to disrupt the negative impact of unethical uses of synthetic media,вЂќ Metaphysic cofounder and CEO Thomas Graham wrote in a blog post introducing the company. MetaphysicвЂ™s goal is not only to create profitable, commercial deepfake content for clients like Gillette, but to actively move deepfake technology away from its heinous origins in the world of non-consensual pornography.